NoDa Brewing Company, based in Charlotte, North Carolina, has partnered with iconic Southern soda brand Cheerwine for a delicious take on Cheerwine’s classic soft drink.

Cheerwine, a beloved cherry soda, has been enticing the palates of fans for over a century. Recently, Cheerwine announced the return of its Cheerwine Holiday punch—just in time to “punch” up your holiday season!

Extraordinary Collaboration

Cheerwine Holiday Punch has a rich history rooted in Southern culture, with origins tracking back to the 1930s. Traditionally made from a mix of Cheerwine, ginger ale and pineapple juice, the punch has been a centerpiece at holiday gatherings for generations. Recognizing its popularity and to make it easier to enjoy, in 2014 Cheerwine began offering a ready-to-serve option in premixed two-liter packaging.

In a fun twist on tradition, Cheerwine has now partnered with NoDa Brewing Company to introduce Cheerwine Holiday Ale to the market.

The Partnership

Building on the success of Cheerwine Ale, which quickly became one of the top brands in NoDa’s portfolio after its 2023 introduction, the launch of Cheerwine Holiday Ale marks an exciting expansion for both brands.

“Partnering with Cheerwine to create Holiday Ale is a great chance for two iconic North Carolina companies to come together again,” says Jacob Virgil, director of strategic development for NoDa Brewing Company. “We’re excited to introduce Cheerwine Holiday Ale to our fans and continue our commitment to crafting exceptional, locally inspired beverages.”

“Collaborating with NoDa on Holiday Ale is a wonderful way to celebrate our beloved Holiday Punch,” says Joy Ritchie Harper, vice president of marketing for Cheerwine and fifth-generation founding family member. “The response to Cheerwine Ale was overwhelmingly positive, and we knew we wanted to expand this partnership to create a seasonal beer that people can enjoy alongside [Cheerwine Holiday] Punch.”

In Pursuit of an Iconic Taste

While both Cheerwine and NoDa Brewing Company are icons in the area, does their collaborative ale live up to their respective reputations? Yes—very much a hard yes from us!

A collaborative beer brings with it a lot of challenges, especially when a brewery collaborates with another company that isn’t a brewery. Both parties have envisioned a specific product they want to create, so close collaboration and communication are key.

The Holiday Ale tastes so much like the classic Cheerwine cherry soda that you might find yourself questioning whether you’re even drinking a beer. The talented folks at NoDa Brewing Company did an impeccable job combining the cherry and pineapple flavors with the base wheat beer. Obviously, you can tell you’re drinking a beer, but the NoDa team succeeded in creating one that strongly resembles the classic flavors of Cheerwine Holiday Punch. The cherry and pineapple flavors are not overpowering, but they are prominent enough to give you that wonderful Cheerwine taste.

This ale could be the perfect companion for holiday meals and gatherings. Don’t just take our word for it though, you should seek this out and try it for yourself. It is offered in six-packs of 12-ounce cans for a limited time, so act quickly!

---

Can't visit the site everyday like us? Bummer! No worries, we've got you covered. Submit your email below to receive our monthlyish newsletter on reviews, tours, events and more!

Email address:

Leave this field empty if you're human: