Kentucky Hop Water | New Non-Alcoholic Hop-Infused Seltzer Launches in Bluegrass

Throughout the years, the state of Kentucky has gained international renown for everything from bluegrass music to horse racing, basketball, fried chicken, and more. But there might be no commodity more closely associated with the Bluegrass state than the country’s original homegrown spirits, bourbon whiskey.

Now, a new upstart company hopes to put a different kind of craft beverage on the map in the form of Kentucky Hop Water, a zero-calorie, non-alcoholic hop-infused carbonated soda water. Initially launched in October 2024 by craft beer industry veteran, Michael Moeller, Kentucky Hop Water is now rolling out to retail locations throughout the state.

“Kentucky’s rich beverage tradition is built on generations of expertise and innovation, from bourbon and beer to a new wave of creative craft drink options,” said Moeller. “After years of promoting hundreds of beverage brands throughout my own marketing career, I’m excited to finally launch my own. I can’t wait to see Kentucky Hop Water become available across the Commonwealth, continuing Kentucky’s proud tradition of innovation in beverages.”

Mirroring the rise of the non-alcoholic beverage category over the last half-decade, hop waters have rapidly grown in popularity as a bright, refreshing, non-alcoholic alternative or in some cases, supplement to craft beer. Now, Kentucky’s craft beer landscape has blossomed with pioneering regional brands like Against the Grain, Country Boy Brewing, Kentucky Ale, and West Sixth, Kentucky Hop Water is hopeful that the state’s educated and discerning consumers will be able to embrace a healthier, yet still flavorful complimentary beverage.

“The non-alcoholic beverage market has seen significant growth in recent years, and we’re excited to see Kentucky Hop Water fill a much-needed gap,” said Justin Wellington, Beer House Distributors’ Assistant General Manager. “As the first local option in this space, Kentucky Hop Water brings a high-quality, unique product that we expect will strongly resonate with consumers seeking a refreshing, locally made alternative.”

Kentucky Hop Water features the fan-favorite combination of Citra and Amarillo hops, which help to impart a floral, herbal bouquet as well as citrus and tropical fruit flavors. While some hop waters tend to dip their toes into offering a hop profile, Kentucky Hop Water perfectly balances the right amount of hop presence without overstating the fact. At the end of the day, the perfect hop water entry should still showcase hops while also remaining bright, approachable, and refreshing and Kentucky Hop Water checks every box.

Now available throughout the state of Kentucky at local liquor stores, breweries, and bars, Kentucky Hop Water can also be purchased online in 16-oz 8-pack packages\’. Find out more information on where you can locate Kentucky Hop Water via the KentuckyHopWater.com website.