Believe it or not, now that we’re past Halloween, many folks have already begun trading out their pumpkin spiced lattes for thoughts of turkey time and decking the halls. For the folks at Sierra Nevada, this shift from autumn to winter signals the launch of Celebration, their fresh-hopped winter release. And what better way to get into the holiday spirit, than by paralleling the mountains of bright green hop cones collected during hop harvest season with the playful child-like wonderment of a snow day.

Catch the following video of a few of Sierra Nevada’s brewers channeling their inner child in celebration of winter.

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