Founders Brewing Announces Year-Round Distribution for Breakfast Stout & Backwoods Bastard
It’s been a busy few weeks for Michigan-favorite Founders Brewing. First, they opened up a swanky new Detroit taproom; then, there was the release of their highly-coveted Canadian Breakfast Stout. Now, they’ve decided to one-up themselves with some high-octane distribution news: Breakfast Stout and Backwoods Bastard will be available year-round starting in 2018. Here are the details.
Founders is revered for their barrel-aged series and stouts, but none see the consistent distribution of their hoppy stalwart, All Day IPA. Now, that is changing with the year-round availability of Breakfast Stout and Backwoods Bastard, which will be available in 4-packs of 12oz bottles and on draft across their distribution footprint, which encompasses 46 states and 27 countries.
(Read: We Try This Year’s Canadian Breakfast Stout)
This distribution push makes a lot of sense when you see the passion and furor their fans have for these darker beers when they release each year. Keeping these two beers on-shelves from January to December will prove beneficial to Founders’ distribution network as well when it comes to things like product forecasting and market availability.
(Read: Popular Georgia Beer Bar Won’t Serve Founders CBS This Year)
Knowing that Breakfast Stout is currently on-shelves, Founders lovers can breathe easier knowing that they can return to that same shelf in February and find a fresh 4-pack waiting for them. Backwoods Bastard will be back on shelves starting in April 2018 – with year-round availability following their return to stores and taps. Both Breakfast Stout and Backwoods will retail at their customary $9.99 & $14.99 price points respectively.
Cheers to good beer – available all year.
Feature image courtesy of Founders Brewing Co.
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