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Judging A Beer By Its Label

How City Built Brewing Landed a Collaboration with Run the Jewels After Infringing on Their IP

March 12, 2021 |

As the first anniversary of COVID-19 hijacking everything as we knew it laps us, City Built Brewing Company, in Grand Rapids, Michigan, reflect back on their risky, yet well-executed homage to Hip-Hop duo, Run the Jewels, which otherwise could’ve easily tanked them in legal hot water.

Okay, so what had happened was…

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Great Divide’s Denver Pale Ale Artist Series #3 Featuring Rachel Jablonski

June 28, 2018 |

Great Divide Brewing Co. is out with a new label for its Denver Pale Ale as illustrator Rachel Jablonski takes the torch from John Vogl for the third iteration of the brewery’s Artist Series.

Featuring a man relaxing on a hammock as he sips a beer with an eye toward the city and mountain skyline, Jablonski’s design will now adorn cans of Denver Pale Ale, the brewery’s piney and sessionable staple. Rounding out the composition are iconic Denver symbols such as a hiker, the state capitol, skis, a hawk and a deer.

Great Divide — which at 24 years old is one of Denver’s older breweries — started the Denver Pale Ale Artist Series in 2016 shortly after opening its new RiNo location. Director of Marketing Shannon Berner described the series as a way to showcase local artists and pay tribute to the Mile High City that the brewery calls home.
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Ultimate 666er | Horror Flicks

October 27, 2016 |

Hooray for the spooky chill in the air. Besides the overwhelming benefits of better sleep in a cool bedroom, it’s Halloween time! One of our family’s favorite holidays. Bring on the autumn beer and horror movies!

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Uinta Brewing Company | Hop Nosh IPA

September 19, 2016 |
ABV: 7.0% | IBU: 82.4

While exploring craft beer early on, we stumbled upon the higher point brews of Utah’s local breweries. We found Uinta Brewing’s Hop Nosh IPA. In the beginning, it was tough to handle bitter, hoppy beers but did our best trying them in limited amounts. Doesn’t almost every craft beer enthusiast go through the transition of ‘hop hater’ to ‘hop head’? There is no vaccine – once you’ve caught the bug, you have it. The beginning pursuit for the most floral, hoppy, bitter beers in an effort to satisfy your tongue’s need for liquid adventure. Read More

Uinta Brewing | Tinder

May 14, 2015 |

One of the great things about warmer weather is spending time with family and friends. Whether it’s an impromptu poker game, gathering for a BBQ or heading to the hills … Read More

River Horse-Tripel Horse

May 14, 2013 |

ABV: 10%

Okay, so to get a proper feel for the River Horse-Tripel Horse you are going to need a particular soundtrack. Remember Salt ‘n Pepa’s ‘Shoop’? Remember the breakdown where it’s all, “Oooh ooh ooh, I like whatcha do, when ya do, whatcha do . . .”? Got the tune in your head? That is your soundtrack for this beer. Read More

Judging A Beer By Its Label

July 5, 2012 |

A few weeks ago, some friends and I were at Whole Foods picking up some of their amazing guacamole (seriously, best grocery store guac EVER), and decided to get some … Read More