The Founders Factor | How All Day IPA Became a National Hit

January 30, 2018 | Taylor Laabs 3

Founders Brewing has been around for more than 20 years, but they didn’t find their staple beer until 2012. Since its introduction, Founders’ easy-to-drink All Day IPA has been a smash hit. The beer hit a nerve for many people across the U.S. due to its outright drinkability and convenient packaging formats, making it a beer that could be consumed on land, on water, and anywhere in between—and sales have reflected that. Five years since it was released nationwide, All Day IPA just had its most successful year ever, growing an incredible 50.3% in 2017. All Day is now the 3^rd best-selling IPA in the nation, an incredible feat for any beer over such a small period of time. The crazy sales numbers of its stalwart beer have lifted Founders to new heights, with volume sales up 51%, but if you ask co-founder Mike Stevens about All Day, he’ll say that the session ale has only begun to reach its potential.

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