New Holland’s Dragon’s Milk Brand Thrives Thanks to Creative Variants

July 9, 2020 | Taylor Laabs

Flagship beers are the lifeblood of any successful craft brewery. They provide sales consistency and additional sales points through variant releases that are familiar to the consumers, yet introduce new SKUs throughout the calendar year. New Holland Brewing’s cash-cow remains their Dragon’s Milk Bourbon Barrel-Aged Stout line, a decadently strong and barrel-forward beer that continues to generate acclaim for the Michigan-based brewery. Amidst a reimagining of the New Holland brand, the Dragon’s Milk brand continues to quietly hum along, generating positive sales year over year, thanks to the success of the original Stout and the popularity of new, buzzed-about variants. 

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Where Do the Barrels Go After They’re Done Aging Beer?

October 16, 2019 | Taylor Laabs

It’s finally the season for barrel-aged beers. Chicago is spoiled with its options: Revolution’s Deep Wood series kicks off this weekend; Cruz Blanca also has standout offerings – oh, and Begyle won gold for their Barrel-Aged Imperial Pajamas at GABF this year. While the beers get all the glory, the barrels that produce them sometimes get lost in the fray. Ever the creative-types, breweries typically find alternative use cases for these barrels after their primary usage days are past them. To find out how these barrels find new life post-barrel-aging, we asked the breweries. 

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Discussing Chicago’s Beer Culture & FoBAB with Werk Force Brewing

November 8, 2016 | Mathew Powers 1

Chicago’s brewing culture is as diverse as its population, but one genre of brewing resonates strongly with Windy City beer enthusiasts — barrel-aged brewing. In 1993, Greg Hall at Goose Island experimented with beer in bourbon barrels and, as they say, the rest is history (see this movie about that story). The legacy of his idea manifests itself every November with Goose Island’s Black Friday Bourbon County release and numerous barrel-aged beer festivals, notably the Festival of Barrel Aged Brewing (FoBAB). Brandon Wright, of Chicago Brew Werks/Werk Force Brewing, shares his unique perspective on Chicago’s love of barrel-aged beer.

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