Exploring The Perfect Harmony Found Between Beer Releases & Instagram

April 8, 2021 | Taylor Laabs

Scroll through Instagram’s visual-forward feed, and you’ll find pictures of people celebrating life events, vacations and accomplishments—along with a heavy dose of very prescriptive sponsored posts that make you question your internet browser’s personal data collection policies. You’ll also find a bevy of new beers, pumped up by appeasing photos that appeal to both your eyes and your taste buds. While a striking photo of your latest beer to hit shelves is the standard, many breweries have taken things a step further—perhaps inspired by the poetic musings of the Dont Drink Beers Instagram account—to layer their latest beer release with passages of beer-inspired prose. 

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