How To Celebrate Festivus

December 23, 2012 | Nik Heimach 5

With each passing holiday, it seems more and more like American consumerism knows no bounds. Every superstore begins their holiday-hyping months in advance, and the majority of American consumers spend exuberant amounts of cash fulfilling every advertised need. From thousands of Christmas lights perfectly choreographed, to beating your neighbors bloody for the last honey-glazed ham, it would seem Americans love spending money on holidays almost as much as businesses love exploiting them. The mere opportunity of Black Friday deals turn regular people into riotous mobs, with incidents of trampling becoming commonplace each year. But it was in a similar moment of impassioned consumerism when Frank Costanza, after raining blows upon a rival buyer, realized there had to be another way. Soon after, Festivus was born. “Festivus for the rest of us!”

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