Editorial | Don’t Get Stuck in a Craft Beer Brand Name Rut

November 20, 2018 | Mathew Powers

Does size matter? Do name brands imply value? Last year, I dared to suggest that the best barrel-aged beer I tasted came from Crystal Lake Brewing — the 2015 Heaven Hill Rye Barrel-Aged Stout (aged for three years). That assessment afforded me an opportunity to receive several nasty, troll-like emails, messages and online commentary.

For some reason, boldly claiming that a brewery outside the realm of the “big boys” somehow banished me to the craft beer timeout corner. But why?

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