New Image Brewing | Madera 2023 Horizontal Tasting

January 4, 2024 | Britt Antley

Every beer is a journey. From the ingredients used to the processes by which they’re combined and fermented to a finished product ready for enjoyment, beer tells a story of evolving time and ingredients. New Image Brewing has fully embraced the journey and evolution of beer with first their Estufa series and now various Madera releases.

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New Image Brewing | Estufa (Barleywine)

January 19, 2023 | Britt Antley

In a hypercompetitive craft beer market that is ever trending towards (but not quite reaching) that mythical saturation point, breweries can find it difficult to differentiate themselves. Whether it be a new style (that’s probably a rebranded old style), new hop varieties, clever marketing or some combination of these and other “innovative” elements, breweries have to try to rise above the pack and distinguish their product from what the upstart down the street is doing. New Image Brewing is no stranger to innovation with their lineup of various Barrel Aged Beers, their heavy use of Phantasm powder and the impending opening of their own meadery brand Post Future. Estufa is perhaps their most ambitious project yet. Estufa is the first release and the genesis of New Image’s forthcoming macro-oxidized solera Barleywine program. That is a lot of beer related words not often (if ever) stringed together, so follow along as we explore what New Image is currently doing and where they are looking to take this program.

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