Fast Facts on Surly Brewing’s New Hop Pack

August 17, 2018 | Taylor Laabs

Oh, variety packs. What Hazy IPAs are to trending beer styles, the variety pack is to new packaging formats. And why not? You lower buyer’s remorse by offering more options and expose consumers to a wider array of your beer. Minnesota’s Surly Brewing has experimented with offering new beers available only in variety packs before (ala 60 Below Rye IPA), and its newest Hop Pack offering aims to build on this by offering two new beers in a hop-focused format.

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