The First Sip: Life After COVID-19

April 27, 2020 | Seth Garland

With more time to watch movies and shows, I’ve been reevaluating the importance of entertainment and imagination. One movie I’ve been thinking about is Big Fish—particularly the end where Albert Finney and Billy Crudup envision how “the story ends.” The ending they come up with is a bright visualization—a jubilant, cheerful scene where the son carries his dying father to a pond through a long stretch of smiling faces. As they walk down the hill towards the pond, the father gets a standing ovation from the dozens of quirky people who made up his remarkable (if exaggerated) life’s story.

Sometimes those kinds of visualizations are fun distractions—a daydream to pass the time. But sometimes visualizations are a coping mechanism, pure survival. It’s not news that we’re missing a lot right now. And when we miss things, it’s easy to let our minds wander and dream about what may come. So that’s exactly what we’re going to do. With the help of some lovely folks in the craft beer industry, we’re going to close our eyes and imagine what it’ll be like on that first day back to life.

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