Lagunitas Adapts its Packaging to Evolve its IPA Portfolio

January 24, 2019 | Taylor Laabs

Lagunitas Brewing Co. is a massive brewery with a global reach. Yet, they still remain nimble enough to adapt to the changing drinking preferences of today’s craft beer consumers. From draft, to bottles, to cans, the preferred drinking vessel for many in America has changed over the past decade. Largely because beer became more intertwined with the unplanned outings and weekend activities of enthusiasts. With an eye on appealing to consumers on-the-go and in the midst of day-drinking activities, Lagunitas has decided to make two drastic updates to their canning portfolio. Their bellwether Lagunitas IPA arrives in 19.2oz stovepipes and sessionable DayTime IPA comes to 12oz cans. We asked Lagunitas’ Communications Director, Karen Hamilton, about the news.

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Lagunitas is Making Moves Both in Azusa and Abroad

May 15, 2018 | Taylor Laabs

In most areas of business, expansion is almost always a good thing. But that notion has not always been the case in the craft beer industry. Look no further than … Read More