Collaborating for a Cause | Alex Reserve

January 23, 2024 | Eric Griffin

In this week’s installment of Collaborating for a Cause, we switch gears from beer to mead. On Nov. 14 of last year, Alyson Schramm of Schramm’s Mead announced an upcoming release to represent their participation in GivingTuesday 2023. In an amazing show of kindness and generosity toward a craft beer and industry icon, Schramm’s donated 100% of profits from its Nov. 28 webstore sales to the Kidd family GoFundMe to go toward medical expenses and future needs. Additionally, Schramm’s conducted a pre-order for custom-labeled bottles of Alex Reserve, its limited-batch apple mead.

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