Voodoo Brewing | Hydrogen Hop Water

As Sober October quickly approaches, hopheads are scrambling to find an alternative before the fall hiatus. We come to you with Voodoo Brewing’s Hydrogen Hop Water (HHW). Crafted with natural ingredients and zero alcohol, HHW makes a great alternative not only for those just wanting to take a break but also for those health-conscious consumers looking for a hoppy alternative for any occasion.

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Shifting Lanes: How Craft Breweries Are Changing Business Structures

Times are tough for craft beer. Once the darling of the tap walls and shelf sets, double-digit sales growth and taprooms springing up on every street corner like that green and white coffee giant. Things seemed like good times would never end, but every party has a pooper, and 2024 is looking like one of the most brutal years so far for craft brewery brands since 2020.

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ENAY Brewing Co. | Day Ripper NA Pilsner

There could be a multitude of reasons why you might have to cut back or give up on alcohol completely. Maybe you are the designated driver for the night, but you still want to sip on something that won’t impair your driving ability. Perhaps you have to stop due to medical reasons. No matter the reason, the Non-Alcoholic beer market has evolved, and you can actually find some really good NA beers. Long gone are the days of trying to drink something that tastes like rainwater that has been poured through a rusty pipe, thank goodness!

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Athletic Brewing Takes Biggest Step Yet with its NA Athletic Lite Release

Even the most avid craft beer fans get tired of beer after a while. Sometimes you want to change things. Maybe you decide to stick to spirits, Light Beers or Hard Seltzers, or you choose to refrain from alcohol altogether, One appealing option that continues to grow in popularity and variety is Non-Alcoholic (NA) beer, a rapidly expanding segment that continues to draw new buzz and more eyeballs – and tastebuds. NA-brewer Athletic Brewing is widely considered the giant of NA beer, taking big swings at releasing NA-versions of Hazy IPAs, Sours, Stouts and Witbiers. Their release focus on complex flavors and style gave them an appealing niche to sell to beer’d-out beer drinkers. Now, they’re leaning into the largest category of beer drinkers – Light Beer lovers, with the debut of Athletic Lite. Here’s why.

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Rightside Brewing | Citrus Wheat & American IPA

The world of craft beverages seems to expand every day as more and more producers pump out products ranging from pre-mixed cocktails to Seltzers.

There is likely one area of the industry, though, that you have probably skimmed over when it comes to shopping coolers or shelves at your local bottle shop. No, don’t think about the newest candy-inspired Sour Ale or adjunct-loaded Barrel-Aged Stout. You should be thinking about your next non-alcoholic beer purchase. Read More

Athletic Brewing Releases New Rainbow Wall IPA for Pride Month

Year over year, non-alcoholic (NA) beers continue to carve out a bigger chunk of the craft beer market, in no small part due to the NA beer produced by powerhouse Athletic Brewing Company. The NA brewer continues to brew up a bevy of different NA beers from Golden Ales to Hazy IPAs but it’s their mission to welcome a larger part of the adult population into the craft beer community through NA offerings that continue to resonate with consumers. This focus on welcoming continues to manifest in different ways for the brewer, including through their latest collaboration with prominent LGBTQI+ activist and advocate  Alex Johnson, a competitive climber with two World Cup Gold medals and five US National titles, on the limited release of Rainbow Wall Blood-Orange IPA. It will debut in June during Pride Month. 

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New Non-Alcoholic Brews for Dry January We’re Buzzing About

The non-alcoholic (NA) beverage and beer segment continues to eat up market share thanks to its ability to offer younger buying groups a palatable and fulfilling NA option that takes the place of the typical beer, hard seltzer or hard cider. For many, NA beverages have become an addition to their overall alcohol-consuming habits while others have used NA beers to stop drinking altogether. I, like many others in the U.S., fall somewhere in the middle. According to Lagunitas, 45% of American adults have now purchased an NA beer. Data from Nielsen shows that 47% of Americans are making an effort to “cut back or abstain from” alcohol altogether. 

While December is often filled with excess drinking, January is typically viewed through the lens of constriction, where you either consume less alcoholic drinks or participate in dry January, a month-long pledge to stop drinking alcoholic beverages entirely.  If you’re a beer drinker curious about new NA beer options available on the market or participating in dry January, below is a list of five options we’re excited about. 

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Surreal Brewing’s Non-Alcoholic Juicy Mavs Hazy IPA is No Fantasy

The pandemic has had a drastic impact on the drinking habits of many Americans, myself included. While I still indulge on the weekends, I’ve also developed a new craving for lighter, better-for-you options that can be consumed guilt-free throughout the week. Spiked kombucha from the likes of Luna Bay Booch and Jiant Kombucha are frequently found in my fridge, along with some new non-alcoholic offerings. While California’s Athletic Brewing might draw the most headlines for their non-alcoholic (NA) beer lineup, Californian counterpart Surreal Brewing has generated plaudits of its own thanks to the likes of Juicy Mavs NA Hazy IPA. 

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2019 Great American Beer Fest | Non-Alcoholic Beers Enter the Scene

Non-alcoholic beers were an emerging category of beer at the 2019 Great American Beer Festival with several breweries participating in both the festival and the competition. While they played a small part in the overall event, their addition to the competition this year may be a harbinger of things to come if this trends continue in the right direction.

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