#newbelgium Archives – PorchDrinking.com
New Belgium Celebrates La Folie with Lost in the Woods Slumber Party
February 20, 2024 | Jaclyn Menendez
Once upon a time, nestled in the heart of the Rockies, a brewery famed for its playful spirit and delectable sour ales invited dreamers and night revelers to an enchanted gathering unlike any other.
It was no ordinary fête but the heralded Lost in the Woods of 2024, where New Belgium Brewing opened its legendary Foeder Forest for a Storybook Slumber Party that promised an evening of dance, delight and the finest sours in all the land.
New Belgium Brewing’s Lost in the Woods Celebrates La Folie in (NYC) Style
February 17, 2023 | Jaclyn Menendez
Where in the world can you find beautiful people in cutting-edge fashion, bodegas overflowing with your favorite junk food, and giant sentient rats eating pizza? Usually I’d say only in New York, but this past weekend, that answer got updated to include New Belgium Brewing in Fort Collins, Colorado. New Belgium’s annual Lost in the Woods party brought the Big Apple to the snowy mountains this year, and the result was a bustling bash that channeled all the best parts of Manhattan without that tangy subway smell.
The PorchCast Ep 101 | Kelly McKnight – New Belgium Brewing
January 23, 2023 | Tristan Chan
In episode 101 of The PorchCast, we were joined by Kelly McKnight, lead R&D brewer for New Belgium Brewing to discuss all things innovation at New Belgium. In addition to hearing about her extensive brewing background, we were captivated by the fact that McKnight was a sponsored skateboarder & skier in a previous life and also studied chemistry at Harvard.
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New Belgium Brewing | Holiday Ale
December 6, 2022 | Jaclyn Menendez
I don’t know when exactly it started, but at some point in my voracious drinking career, I realized that I mentally connect certain breweries with certain seasons. During June and July, I almost exclusively drink from Outer Range Brewing—whatever they’re making automatically becomes my summer go-to. Then when the leaves change and the nights get cooler, all I want is Odell Brewing: their amber ale, their tropical sour; I don’t care about the style, I just want whatever they’re brewing. And, for as long as I can remember, my winter palate has belonged to New Belgium Brewing.
What We’re Drinking | September 3, 2021
September 3, 2021 | Seth Garland
It’s September. Instead of posting “Wake Me Up When September Ends” memes, fans have taken to the internet to remind people that the song is no laughing matter, and therefore, unmemeable. It’s about Billie Joe Armstrong’s father dying of cancer when he was 10. Sad. Because sadness is most of what the internet is used for these days.
What an age we live in where armchair social media dentists, pet experts, virologists, doctors, child psychologists and parenting experts can get together and combine their collective powers to suck the last remaining joy out of posts with dogs, babies, dogs and babies, or basically anything involving… anything <breathes in, breathes out>. It’s noon somewhere, as they say, and I clearly need to have a beer and chill. Here are some of the excellent beers the PorchDrinking crew’s been gettin’ at this week.
New Belgium #VoteVoodoo Campaign Asks Fans to Elect IPA Winner
September 28, 2020 | Taylor Laabs
New Belgium Brewing Voodoo Ranger IPA series continues to generate acclaim and demand due to its constant pursuit of variety and novelty. Alongside the original IPA, Voodoo Ranger’s year-round lineup boasts an Imperial IPA and two hazy-focused versions (American Haze and Juicy Haze). But the variants that consistently generate buzz are the new IPAs New Belgium releases three times during the year as part of its Rotating IPA series. Releases like Voodoo Ranger Starship IPA have made the Rotating IPA series New Belgium’s fifth best-selling brand overall. The latest edition provides a less-than-subtle nod to the upcoming presidential election, with New Belgium asking beer fans to #VoteVoodoo by casting their vote for either Agent 77 Voodoo Ranger IPA or Captain Dynamite Voodoo Ranger IPA by September 30.
The Marketing Magic Behind New Belgium’s Voodoo Ranger IPA Series
February 4, 2020 | Taylor Laabs
Chances are, if you’ve perused a liquor store in the past few years you’ve passed a suspiciously sublime skeleton emblazoned on bright cardboard. Much like the aggressive hop bill inside, New Belgium Brewing Company brewed its Voodoo Ranger series to stand out both in flavor and branding. Launched in 2017, the Voodoo Ranger IPA series has quickly become a foundational pillar of the New Belgium portfolio. We asked New Belgium’s Director of Brand Marketing, Kyle Bradshaw, about the growth of the brand, how it has been able to connect so effectively with consumers and what comes next.
How a Legal Loophole Inspired Two Colorado Brewers to Create a Unique Beer
December 11, 2019 | Taylor Laabs
Good things come to those who wait, right? That’s the case for Colorado beer drinkers, who got a chance recently to buy Where I Live, a mixed culture dark sour beer created in collaboration between two of Colorado’s most esteemed brewers: New Belgium Brewing Co. and TRVE Brewing. Made with 100% Colorado-made malt and lavender, Where I Live is unique both in composition and inspiration. The brewers first discussed making this beer during the 2016 GABF, but it wasn’t possible due to regulations that prohibited brewer-to-brewery tax-free transfers of ‘finished’ beer. As fate would have it, a legal loophole that popped up in passed legislation one year later made the blending collaboration possible and Where I Live became a reality. To learn more about how this beer came to be, we asked Andrew Emerton, New Belgium’s Specialty Brand Manager.
What We’re Drinking | November 1, 2019
November 1, 2019 | Constance Del Rio
How is everyone’s sugar hangover going?! I know I ate all the fun-sized skittle packs this week and very much need a candy-free weekend! Our writers have been getting in the Spooky Szn mood with some witchy brews! Kick up your feet, grab a cozy blanket, and let’s see what we’re drinking as we welcome fall into our world!
New Belgium Expands Fat Tire Brand with New Niman Ranch BBQ Collection
September 5, 2019 | Taylor Laabs
While Colorado’s New Belgium Brewing Co. boasts the oldest wood-aged sour program in the country and a stable of well-crafted IPAs, their biggest brand remains their Fat Tire Amber Ale. First introduced in 1991, the iconic Amber Ale remains a pivotal beer in the U.S. beer scene. Now you can consider it a part of America’s grilling culture as well.
In partnership with Niman Ranch, New Belgium recently introduced their Fat Tire BBQ Collection, which combines the malty deliciousness of Fat Tire with Niman Ranch’s Certified humane pork and beef raised by independent U.S. family farmers. With five current offerings at launch, the Fat Tire BBQ Collection offers a variety of great grilling options perfect for a Saturday tailgate or backyard grill session.
What We’re Drinking | August 23, 2019
August 23, 2019 | Pam Catoe
So school has started and it’s supposed to be sorta the beginning of fall. I don’t know where you are right now, but where I’m sitting we are about to hit a record consecutive days with 100-degree heat. It’s really, really hot. So what goes well with the insanely ridiculous heat? Air conditioning and a great craft beer. I’m probably the pickiest about my beer choices this time of year than any other, so take a look at what the PorchDrinking team is enjoying to help you beat the heat (unless you live somewhere with pleasant weather–in which case these are still great choices–and can I come visit?).
What We’re Drinking | August 16
August 16, 2019 | Justin Pennel
Many places around the country are experiencing record-breaking temperatures right now. Hopefully all of our readers are staying cool and hydrated. The crew here at PorchDrinking is doing our very best to make sure we’re staying hydrated with the very best hop water we can find! This is this week’s What We’re Drinking.
Ask the Experts | How to Revamp the Standard Brewery Tour?
July 25, 2019 | Taylor Laabs
Chances are, if you have been to a brewery before, you have been on a brewery tour. It’s an easy way to get the consumer closer to a brewery’s brand, process, and beer. While some offer hands-on exercises, unlimited samples, and specialized experiences, your typical, run-of-the-mill brewery tour is no longer memorable. Beer drinkers are much more educated and knowledgeable of the brewing process and the craft beer industry as a whole than they were 5 or 10 years ago. Sniffing hop pellets and looking at stainless steel fermenters can get dull after a while.
To stand out in today’s brewery tour landscape, you really have to offer something that goes beyond the status quo and provides a deeper connection to the brewery you’re visiting. Many national and regional breweries have realized that their brewery tour can help extend the beer drinker’s experience with them, which could help influence subsequent purchasing decisions at retail locations and bars. Offering something different and memorable is a great way to standout from the fray of local colleagues and regional competitors. Things like specialized tours and immersive tasting experiences are just a few ways that breweries have revamped their tours to better appeal to today’s beer drinking clientele.
Cooking with Beer | Marinated Cerveza Fajitas
May 7, 2019 | Samantha Story
May has arrived, my friends! Summer seasonal beers are already being poured and decks everywhere are itching for a summer cook-out. If you haven’t cleaned off your grill and fired it up yet, then you are behind the game. Cinco de Mayo may have passed, but you can still practice your grill skills with this deliciously picante recipe!
Blending the Old with the New | How New Belgium’s Sour Program Continues to Resonate
April 4, 2019 | Taylor Laabs
In today’s U.S. craft beer market, tenure is a very relative term. So, when something has been around for 20 years, you take notice. That is the case with New Belgium Brewing’s wood-aged sour program, which is the oldest in the United States. The program has created sour trendsetters like La Folie; all the while continuing to set the mark for what consumers should look for in a good wood-aged sour.
5 Questions with New Belgium’s R&D Brewer, Ross Koenigs
January 29, 2019 | Taylor Laabs
Colorado’s New Belgium Brewing Company has been around for a long time (more than 25 years) and its beer portfolio has changed and adapted as the craft beer market grew up. While their excellent sour beer program and iconic Fat Tire Amber Ale remain staples of their lineup, New Belgium has made some interesting shifts in their IPA portfolio over the past few years to appeal to a younger, more adventurous and IPA-crazed beer drinking demographic. New Belgium retired their Ranger IPA in 2017 but the ethos of that brand now lives on in their popular Voodoo Ranger IPA lineup.
What We’re Drinking | September 28, 2018
September 28, 2018 | Constance Del Rio
As the season is trying its hardest not to let fall happen, I am soaking up all the sunshine I can! The leaves are changing colors, littering the grounds; the sun is going to bed earlier, and the moon — I mean… it’s been bright and huge, I love it! I personally love fall and it doesn’t mean the end of porch drinking weather. So bundle up, light the firepit, and see What We’re Drinking.
New Belgium & Knob Creek Release Oakspire Bourbon-Inspired Ale
September 26, 2018 | Mike Zoller
It’s bourbon barrel-aged season and when you hear those words you’d tend to think stout. New Belgium’s new Oakspire, brewed in collaboration with Knob Creek, brings you the bourbon characteristics in an ale.
The OGs of Craft Beer | New Belgium Brewing – Fat Tire
August 13, 2018 | Chea Franz
Imagine, if you will, a bicycle trip through Belgium. That bike ride served as the catalyst for a butterfly effect that helped to change the face of beer in America and encouraged a new generation of brewers and beer drinkers to prize flavorful, full-bodied and well-balanced liquid. This surge, partially powered by New Belgium Brewing, has swept us into a new world of craft beer. Had this journey not taken place, there would be no Fat Tire. Without Fat Tire, there would not be New Belgium Brewing Company, and, without them, we may not have access to such a bountiful cornucopia of craft beer. Read More
Event Preview | Cocktails: A Competition
August 10, 2018 | Mathew Powers
Denver’s Avanti F&B (Food & Beverage), presented by Shinola, is throwing a New Belgium Brewing Beer Cocktail Party on Monday, August 13, from 6 pm to 9 pm, and you are invited. Guests receive a complimentary New Belgium Beer upon arrival, taste the 10 competitors cocktails and help select a winner.
The grand prize winning bartender receives a spectacular Shinola watch. But the night is more than about winning and losing: “This contest was designed to be low impact for contestants, and a fun celebration of our community,” notes Avanti.
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