American Pale Lagers | The Comeback Kid

March 11, 2020 | Loren White 2

Pale Lagers have a complicated history in the US. In the wake of prohibition they were the preferred style of the emerging “macro” brewers. Using cheaper grains and industrializing the brewing process, they were able create low-cost Lager beers that allowed them consolidate their share of the beer market and squeeze out  smaller brewers who couldn’t compete. Fast forward to 1978 and a once thriving and diverse US beer market had atrophied to only 44 breweries, most of which were producing the homogeneous, low quality, watered down beers that would come to be known as American Adjunct Lagers.

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