The OGs of Craft Beer | Rogue Dead Guy Ale

August 10, 2018 | Mathew Powers

Rogue Ales & Spirits Dead Guy Ale first emerged in 1990 during a special November 1 Dia de los Metros (Day of the Dead) celebration at Casa U-Betcha, a Tex-Mex restaurant in Portland, Oregon. For the rest of us, the beer came into our lives in 1994 during the Clinton Administration, the first season of Friends, and 14 years before Facebook arrived. Nevertheless, even after its nearly 25 years of roaming the craft world there’s nothing dead about Dead Guy Ale.

The beer received an extra boost in early 2017 when Rogue decided to can the beer for the first time and update its label artwork. Indeed, the beer has grown so iconic that one will not find the name “Dead Guy” anywhere on the cans because most every drinker knows the beer simply by the Dead Guy imagery. Read More