5 Questions with Schlafly Brewing’s Lead Designer, Sarah Frost

Picture your favorite beer. What do you see? Maybe it’s poured in a proper glass, bubbles bursting. Odds are though, you’re picturing the can or bottle the beer initially came in. While the liquid itself brings great pleasure, it’s typically the vehicle it comes in that you associate with first. That’s why beer can artwork is so fun, so creative, so celebrated at times. Because it makes the beer standout both on-shelves and in your mind. St. Louis-based Schlafly Brewing continues to churn out great beer can designs that celebrate the history or place of origin behind a beer’s name or style. It’s a unique approach that has paid dividends for the brewery and for their lead designer, Sarah Frost. To learn more about Frost’s unique approach to beer can art, what inspires her and what labels she’s most excited about this year, I asked her five questions.

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A New Business in Bubbles | Schlafly Beer Unveils New Mead Spritzer

Craft beer’s shift into alternative beverages has been one of the biggest trends of 2019. The most notable addition to many brewing portfolios has been spiked seltzer, which appeals to a new subset of drinkers, expanding the brewery’s revenue stream in the process. Craft breweries rolling out new spiked seltzer lines doesn’t generate the same type of headlines it did earlier this year, but mead spritzer? That’s a different story entirely. With many brewers zigging into seltzer, St. Louis-based Schlafly Beer has decided to zag, unveiling Boomerang Mead Spritzer, a new-age beverage that amplifies Schafly’s desire to differentiate themselves from the brewing competition. To learn more about what inspired Schlafly to delve into mead spritzer, we asked Schlafly Lead Brewer Jared Williamson.

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What We’re Drinking | December 7, 2018

Holiday party season is in full swing, and what goes better with the cooler weather than delicious full-flavored beers? Take a few tips from the PorchDrinking crew and bring one of these beauties to your holiday party. This is What We’re Drinking.

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Schlafly Partnering With Award-Winning Wineries for Newest Release

If you have never had a sip of anything from Schlafly’s Ibex Series, I highly recommend you start. Schlafly Beer first introduced this series of premium beers in 2017. Since then, the series has provided new, handcrafted beers from what is known as the Ibex Cellar.

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Schlafly Can Release Helps Beer Drinkers Love Cider

Are you enjoying the cider renaissance?

It is real, but up until now, I pretty much ignored ciders as nothing more than a decent option for those who wanted beer, but couldn’t have one due to gluten or sugar issues. Boy, was I wrong! After seeing the opening of St. Louis’ first cidery, I’m ready to give this ancient beverage a chance.
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The Weekly Buzz | April 6 – 12

This was one of those weeks that I allowed my day job to get in the way of my fun beer writing job. I really had to push my Twitter-scrolling finger past its safety limits to get this post out in time. While I grab an ice pack and a beer, you can check out this edition of The Weekly Buzz.
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The Weekly Buzz | March 2 – 8

Since I’m writing this on International Women’s Day, I would be remiss if I didn’t thank all of my strong, creative female colleagues at PorchDrinking. Without them, this humble beer blog would be but a shadow of itself. Their hard work and dedication keeps this train on the tracks, and their fresh points of view help us keep our content fresh and relevant in an ever-changing world. I invite you all to raise a glass to them! Now, here’s some stuff I found on Twitter. This is The Weekly Buzz.
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The Weekly Buzz | January 19 – 25

It’s high time that we discuss something very important. That thing is the NFC Conference Championship. The result was exactly as I thought it would be — a thorough shellacking of the Minnesota Viking by a vastly superior football team. Nick Foles led the Eagles to victory and will do so again in the Super Bowl. Philly loves to be the underdog, so keep underestimating them, Tom Brady! Oh… and I found some beer things on Twitter, too. This is the Weekly Buzz.

E-A-G-L-E-S, EAGLES!
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The Weekly Buzz | December 15 – 21

This edition of The Weekly Buzz is physically difficult to write, After my workout today, I can barely lift my fingers to type. With my muscles chack-a-block with lactic acid, it’s going to take every ounce of my remaining strength to crack open a few beers tonight, but I will persevere because I am a champion. When the going gets tough, I dig deep and say, “Nothing will stop me from drinking this beer or writing The Weekly Buzz.”

Anyway… Here’s some stuff I found on Instagram and Twitter.
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Ultimate 6er | New M&M Flavors Paired with Excellent Beer

Halloween may have passed, but my stash of “Dad tax” candy continues to thrive — my kids must pay for the right to trick-or-treat. Hence, traditionally, all Reeses, Smarties and M&M’s become my property.

As a result, I noticed an influx of new M&M flavors that I had not tried. Suddenly the classic, brown-bagged Plain M&M’s and yellow-bagged Peanut M&M’s were joined by such flavors as Birthday Cake, Pumpkin Spice, Cafe Mocha and Carrot Cake.

Of course, that got me thinking, ‘Which of these flavors would go best with what beer?’ This Ultimate 6er seeks to find the answers.

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The Weekly Buzz | Post GABF 2017 Edition

I know I said that I wasn’t going to write about the Great American Beer Festival, but I am setting my grudge aside for the good of my dear readers! GABF 2017 wrapped up on Saturday night, and even though I was on the outside looking in, it seemed like a blast. We’ve collected tons of fun posts from this year’s festival, so prepare to live vicariously through your fellow beer nerds! This is The Weekly Buzz: GABF 2017 Edition!
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Schlafly Marks the Return of One of its Originals

I’ve always been intrigued by pilsners. I feel this category of beer has sort of gotten the shaft. Like its first cousin, the lagers, pilsners may be suffering from a case of mistaken identity. As the population of beer lovers continues to embrace the art of craft brewing, it is this writer’s belief that lagers and pilsners are often incorrectly linked to macro breweries, especially in St. Louis, the city that Budweiser built. Read More

The Weekly Buzz | August 18 – 24

Did any of you know that parents of a kindergartner must endure no less than four events at the school? Four. That is all before school starts. There are meet-and-greets with teachers, self-guided tours and practice school bus rides. The real kicker is that none of these events serves beer. I’m running for PTA to undo this travesty. In the meantime, here are a bunch of beer things that I found on Twitter and Instagram. This is The Weekly Buzz.

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The Weekly Buzz | June 30 – July 6

It’s a federal holiday, an extra day off from work and, above all else, a celebration of independence. The Fourth of July is a celebration of our nation’s independence but, this week, we also found ourselves in a discussion about the independence of craft beer. In this edition of The Weekly Buzz, we’ll explore life, liberty (from Big Beer) and the pursuit of happiness. There’s no better way to pursue happiness than by enjoying a fresh, American-made craft beer, so I suggest you drink one while reading!
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Schlafly Beer Adds White Lager to Year-Round Menu

Featured image courtesy of Schlafly’s Facebook page.

There are very few beers I can honestly say are my wife’s favorites. But I can safely say Schlafly Beer‘s White Lager is one, and she will be very happy to learn that it has been added to the growing list of year-round releases. White Lager joins this exclusive list featuring Pale Ale, Kölsch, Oatmeal Stout, Grapefruit IPA and Expo IPA (exclusive to St. Louis).

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Schlafly Beer Debuts New “From The Ibex Cellar” Specialty Series

This week I got the rare pleasure to visit the Schlafly Beer Taproom and sit down with Ambassador Brewer Stephen Hale.  I’ve known Hale for 15 years and I credit him with introducing me to craft beer.

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Event Preview | Schlafly’s HOP in the City Festival in St. Louis

St. Louis has its fair share of beer festivals, but few incorporate music as well as Schlafly Beer‘s HOP in the City festival, which will hit our town on September 17th. Read More

Crafting Beer Labels | Schlafly Brewing Walking Tree Wheat

It’s the age old question – “which came first the beer or the label?”

The mystery that is this question takes a turn when it comes to Schlafly’s newest twist … Read More

Schlafly | Summer Patio Pack

It warms both my heart and my beer gut to learn that Schlafly Beer has decided to just skip spring and move right into summer after announcing they’ve assembled their newest Summer Patio Pack.

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Weekly Growler Fill | National Beer News Roundup

 This week I bring you stories of technology, finance, and politics. Schlafly uses tap handles that communicate with your smartphone, Southern liquor laws are outdated, and craft beer exports increase once again. Sit back, relax, and inform yourself with this edition of the Weekly Growler Fill.

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