Best Day Brewing Expands Into College Sports With UVA, Washington Partnerships

Best Day Brewing is moving further into college sports with new partnerships at the University of Washington and the University of Virginia. The deals will put the non-alcoholic beer brand in front of fans at stadium concessions and home sporting events throughout the 2026-27 season. It also marks another step in Best Day’s push to make its beers part of more game-day occasions.

According to the Best Day Brewing’s press release they announced that its Kölsch will be part of Washington’s Official Husky Craft Pack, with a pop-up tailgate planned for the Oct. 9 game against Iowa, while UVA will carry both Kölsch and Electro-Lime during the 2026-27 season.

“College football is an all-day occasion, and that’s exactly where Best Day belongs,” said Tate Huffard, founder and CEO of Best Day Brewing. “Whether it’s your 10 a.m. beer, your fourth-quarter beer, or anything in between, we’ll be there for the fans. We’re excited to partner with UVA and Washington and to keep building Best Day’s presence in college athletics.”

University of Washington Athletics

As part of a recent agreement, Best Day Brewing’s Kölsch will be the exclusive NA craft beer included in the “Official Husky Craft Pack” for the 2026-27 season, giving Huskies fans a widely desired NA option to drink alongside their game day favorites. The Husky Craft Pack features sponsored craft beverage producers and can be found at Husky Stadium concessions, as well as across 51 Quality Food Centers (QFC) in Washington. In addition to product placement on the UW campus, Best Day will hold a pop-up tailgate activation on Oct. 9, 2026, as part of the Washington vs. Iowa home football game.  

University of Virginia Sports Properties

Both Best Day’s Kölsch and Electro-Lime flavors are now pouring at the University of Virginia during the 2026-27 season. As part of an agreement with UVA Sports Properties, Best Day Brewing will receive marketing presence at home sports games and concessions availability, giving the Sausalito-based brewer meaningful visibility with a dedicated fan base. Information regarding a pop-up tailgate event for Wahoos fans will be announced soon.

USA Today’s Reader’s Choice Awards: Best Non-Alcoholic Beer for Football Fans

Just in time for tailgating season, Best Day Brewing’s Kölsch and Galaxy Ripple Imperial IPA were recently named within the top 10 of “Best NA Beer for Football Fans” as part of USA Today’s Reader’s Choice Awards, further proof that great non-alcoholic beer shouldn’t require compromise. Ranked second favorite NA beer for football fans and a natural fit for game days everywhere, the Kölsch is light, crisp, and balances a subtle toasty malt character with delicate hopping for a refreshingly complex flavor and a clean, crisp finish.

Best Day’s Expansion into Sporting Moments

These sports season-focused partnerships reflect Best Day’s continued sprawl into more consumer occasions, building on its growing retail footprint and its position as one of the fastest-growing brands in the NA craft beer category. 

Best Day fans attending UW Huskies and UVA Cavaliers games this season can look for the brand at concourse beverage markets or use the store locator on Best Day’s website. For more information on Best Day Brewing, visit www.bestdaybrewing.com.

About Best Day Brewing

Best Day Brewing is on a mission to pioneer the ‘future of drinking’ and create the world’s best-tasting non-alcoholic craft beer. Rooted in the relentlessly optimistic ethos of ‘Best Day Yet,’ Best Day crafts exceptional non-alcoholic beer with unparalleled attention to detail and premium ingredients. This synergy empowers consumers to have a freedom of choice like never before, without sacrificing quality or experience, because life is chock-full of moments that deserve a great beer without the booze.

Best Day Brewing’s full-flavored range of award-winning craft brews includes its Imperial IPA, West Coast IPA, Hazy IPA, Kölsch, American Pilsner and Electro-Lime, as well as rotating limited-edition flavors. Available online at www.bestdaybrewing.com and Amazon, plus retailers nationwide such as Whole Foods, Target, BevMo, H.E.B., Safeway, Albertsons and Total Wine. For more information, visit www.bestdaybrewing.com.