Richard Alexander Takes the Helm as Beer Canada’s New President

Richard Alexander’s appointment as President marks a significant milestone for Beer Canada, reinforcing its commitment to representing brewers nationwide. With a strong background in advocacy and regulated industries, Alexander is set to guide the association through a dynamic period for Canadian beer. His leadership aims to support brewers, consumers, and the entire supply chain in navigating future challenges and opportunities.

According to a press release from Beer Canada, Richard Alexander takes over as the lobby’s president on October 20th.

Beer Canada is the national trade association representing Canada’s leading brewers of all sizes and regions and is a tireless champion for Canadian adult beer consumers.

History echoes in every brew
Richard Alexander’s leadership comes at a pivotal time for Canadian brewing, a reminder that, as Schlitz beer history illustrates, maintaining quality and trust is key to long-term success in the beer industry.

Richard Alexander is a veteran Canadian executive with extensive experience in hospitality, regulated businesses, business associations and effective advocacy.

“Richard is uniquely qualified to lead Beer Canada at this critical time for the Canadian beer industry, bringing a wealth of experience, enthusiasm and a track record of successes in advocacy ” said Andrew Oland, President of Moosehead Breweries of Canada and Chair of Beer Canada.

Alexander stated, “I’m excited to take on this great opportunity and responsibility to ensure Canada’s brewers, beer consumers and all those implicated throughout beer’s added value supply chain from the farm to hospitality are well positioned to succeed and thrive well into the future”.

Beer Canada also extended its thanks and best wishes to outgoing President, CJ Hélie, who has chosen to retire after joining Beer Canada in 2021, and completing over 38 years in the Canadian beverage alcohol industry.   

With Richard Alexander leading the way, Beer Canada is poised to tackle the evolving needs of the industry and its community. Canadian beer fans and industry stakeholders alike are invited to join in supporting this new chapter of innovation and advocacy. Together, they can help ensure the continued success and enjoyment of Canada’s diverse beer landscape.

About Beer Canada

Beer Canada is the sole national inclusive voice advocating on behalf of Canadian brewers of all sizes and regions and Canadian beer consumers. 

Beer Canada’s member companies brew 90% of all beer consumed by Canadians annually. Brewers directly contribute $2.6 billion annual to Canada’s GDP, more than two and a half times more to Canada’s GDP than wine and spirits producers combined. 

Across beer’s valued-added supply chain, the production, distribution and sale of beer supports 149,000 Canadian jobs, generates $13.6 billion in Gross Domestic Product and $5.7 billion in government tax revenues. 

Beer Canada promotes moderate and responsible consumption by those of the legal age and is the authoritative source for data and information on the Canadian beer industry.