SweetWater Launches Big Trip Double IPA with Bold Flavor and 9% ABV

SweetWater Brewing Co. has announced the addition of a new high-ABV brew to their line-up: Big Trip Double IPA. Based on the success of Daytrip IPA, the new brew has a bolder flavor profile suited for the taste buds of craft beer drinkers today. This launch marks another chapter in SweetWater’s escalating presence and progress throughout the Southeast and the rest of the nation.

In a press release, SweetWater Brewing announced that Big Trip Double IPA can be found in 6-pack 12-ounce cans and individual 19.2-ounce cans across the Southeast.

Trip delivers bright citrus notes and a smooth, tropical aroma, all wrapped in a bold 9% ABV profile. 

“Double IPAs continue to trend in popularity as the number two craft style in the Southeast,” said Evan Woolard, Senior Brand Manager for SweetWater Brewing. “Building on the huge success of Daytrip, we are continuing the momentum by doubling down on the flavor, ABV and innovation with Big Trip. Big Trip taps into our expertise of blending drinkability with flavor-forward brews that appeal to both craft enthusiasts and casual drinkers.” 

Crafted with a blend of Mosaic, Idaho 7, Sultana, Citra and El Dorado hops, and 2-row, Pilsner and Wheat grains, the brew delivers a refreshing smooth flavor without the maltiness of most imperial styles. Available in 19.2 oz and 6-pack 12 oz cans, Big Trip is rolling out nationwide in taprooms, liquor stores, groceries, convenience stores and more. 

“Double IPAs are the number one style for 19.2 oz cans, and this introduction evolves SweetWater’s robust portfolio in that format,” continued Woolard. “With tall singles and six packs accounting for 80% of sales for high-ABV brews in the Southeast, this rollout reinforces our strategy to prioritize those formats and build on one of the brand’s best-selling IPAs.”

For more information, please visit sweetwaterbrew.com and to find Big Trip in a store near you, please visit the company’s beer finder. 

About SweetWater Brewing 

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited. SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.