Blue Moon Apologizes for the Moon Not Being Blue by Turning Its Beer Blue for One Weekend

Blue Moon Brewing Company will be briefly making its Belgian White beer bright blue, giving the moon in the sky a playful apology for not actually being blue! The limited-time variation combines the beer’s signature Valencia orange with a bold, vibrant hue. The campaign delivers a fun, once in a blue moon moment for fans to share.

In a press release, Molson Coors (Blue Moon) announced that from May 29–31, participating bars across the country will serve Blue Moon Belgian White Belgian-Style Wheat Ale reimagined for this year’s “blue moon” with a vibrant blue hue, while supplies last.

After all, there is one thing Blue Moon beer and the blue moon in the night sky have in common: Neither are actually blue… until now. And while the moon owes you an apology for not being blue—you won’t get one. So Blue Moon Brewing Company is stepping in to make things right by turning its beer blue, literally, for one weekend.

The brand is bringing a limited-time blue beer to participating bars across the country—think green beer, but rarer, bolder and brighter—as Blue Moon reimagines its signature draft pour. For one weekend only, the iconic Valencia orange is paired with the colorful twist—because while the moon in the sky can’t actually turn blue, Blue Moon can.

“We can’t do much about the color of the moon in the sky, but we can do something about the one in your glass. So for one weekend, we’re making Blue Moon, well … actually blue,” said Elizabeth Hitch, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company. Consider it us making good on a promise the night sky can never quite keep.”

Beer drinkers 21 and older can try Blue Moon’s blue beer in more than 30 markets across the U.S. Visit bluemoonbrewingcompany.com/en-US/lunarbluemoon to see participating bars in cities including Atlanta, Austin, Baton Rouge, Boston, Charlotte, Chicago, Dallas, Denver, Detroit, Fayetteville, Fort Lauderdale, Fort Myers, Hartford, Houston, Los Angeles (Orange County, Inland Empire, LA Proper), Madison, Miami, Milwaukee, Minneapolis, Nashville, New Haven, New Orleans, New York City, Orlando, Oxford, Philadelphia, Raleigh, Sacramento, San Antonio, San Diego, San Francisco, Tampa, and Treasure Coast.

“We wanted to take a ‘once in a blue moon’ moment and turn it into something people can actually experience together over a great beer,” said Hitch.

In an era of notes app apologies and comment-section confessions, Blue Moon is taking this one into the real world—rolling it out nationwide across paid print and out-of-home placements that playfully “apologize” for the moon not being blue and invite fans to look up and raise a blue glass.

Those looking to join the moment beyond the bar can also enjoy “Bright Side of the Moon,” a specialty cocktail recipe from Blue Moon and an easy way to create blue beer with Blue Moon at home. Visit Blue Moon’s website for the full recipe.

To learn more, check out Blue Moon Instagram and TikTok.