Cheez-It and Coors Light Team Up for New Beer Cheese Crackers

Cheez-It and Coors Light are bringing together two game day favorites in a new snack collaboration designed for football season. The brands have created a beer cheese flavored cracker that combines Cheez-It’s signature crunch with the taste of Coors Light-inspired flavors. The limited-edition snack aims to add a new twist to tailgates, parties – and other fall gatherings.

In a press release, Cheez-It and Coors Light announced that fans can stock up on the new Cheez-It Coors Light Beer Cheese flavored crackers at retailers nationwide this August, for a suggested retail price of $4.99 per box, while supplies last.

Thus as summer barbecues give way to football tailgates, Cheez-It® is teaming up with Coors Light, a beer that’s as cold as the Rockies, to drop the ultimate tailgate snack: Cheez-It Coors Light Beer Cheese flavored crackers.

Forget the dip and score football’s greatest duo. Baked with 100% real cheese, each cracker delivers the crowd-pleasing taste of creamy beer cheese in one absurdly satisfying bite with a savory, tangy sauce profile and toasted spices.

“Our obsessed fans are constantly looking for bold new ways to enjoy Cheez-It, and we had the golden opportunity to bring one of America’s favorite dips to life in a whole new way,” said Nicole Sorensen, Vice President of Marketing for Cheez-It.”

Marking the first beer brand partnership in Cheez-It history, the new Cheez-It Coors Light Beer Cheese flavored crackers are the ultimate addition to any snack spread as fans transition from backyard summer barbecues to football kickoffs this fall.

“Fans already love reaching for a cold Coors Light when they’re snacking on game day, so finding a way to bring our crisp, refreshing beer flavors to life in a real-deal beer cheese flavored snack just made sense,” said Matt Carpenter, Vice President of Marketing, Coors Family of Brands. “Cheez-It was the perfect partner to help pull this off. Made with 100% real cheese, their crackers are the ultimate canvas to capture our crisp, clean notes in a baked-to-perfection way, elevating the entire tailgating experience.”

Visit CheezIt.com to learn more about this collaboration or head to a store near you to find the new flavor. Be sure to follow @CheezIt and @CoorsLight on your favorite social media platforms to keep up with the latest news.