MUG Root Beer Floats Into Summer with Yung Gravy’s “Float Float Baby” Anthem and Vanilla Howler Launch

MUG Root Beer is starting a fun-filled summer campaign with its new limited-edition Vanilla Howler flavor. The release of the float-inspired creamy root beer also comes with a playful music collaboration from Yung Gravy, making it a seasonal hit. The launch combines bold taste and lighthearted nostalgia – for the ultimate party night summer moment.

A press release from MUG Root Beer revealed that Floats Vanilla Howler™ will be the brand’s first limited-time flavor.

To enhance the fun, MUG has tapped multi-platinum selling hip-hop artist, songwriter, entrepreneur, and humanitarian Yung Gravy for a root beer float inspired track, “Float Float Baby,” dropping bars on the indulgent flavor only MUG and Yung Gravy can deliver.

MUG Root Beer Floats Vanilla Howler™ officially hit U.S. stores nationwide on June 14, bringing together the bold taste of MUG Root Beer with an indulgent, creamy flavor for a dirty soda inspired root beer float on the go. MUG Floats Vanilla Howler is available this summer in both Original and Zero Sugar in 12 oz can multipacks and 20 oz single-serve bottles wherever MUG Root Beer is sold.

Yung Gravy and MUG mascot Dog channel big ’90s energy for the parody twist on the hit “Ice Ice Baby.” Called to fetch floats, the duo delivers with MUG Floats Vanilla Howler and kicks off the party with the bold, creamy flavor of a root beer float in a can. With floats and floaties in tow, Gravy and Dog make sure everyone gets their paws on these ultimate poolside companions.

Float Into Summer With The MUG Floats Vanilla Howler Bundle

Fans can unleash their own float inspired party all summer long with the limited-edition MUG Root Beer Floats Vanilla Howler poolside float bundle featuring a “Float Float Baby” inner tube floatie, inflatable beach ball with the face of MUG mascot Dog, and a 12-pack of MUG Floats Vanilla Howler in their choice of Regular or Zero Sugar. The bundle retails for $16 and is available exclusively through the @mugrootbeer TikTok Shop while supplies last.

Hear It Straight From the Dawg Pack

“For MUG’s first-ever limited-edition flavor, we knew we had to have some fun with it,” said Michael Smith, VP of Marketing, MUG Root Beer. “MUG Floats Vanilla Howler takes the classic root beer float and makes it bigger, bolder and a little more unexpected — and Yung Gravy was the perfect partner to help us turn that same energy into a one-of-a-kind summer anthem.”

“It was a great honor linking with MUG and remixing the iconic ‘Ice Ice Baby,'” said Yung Gravy. “I say the freshest way to celebrate the release of the new Mug Floats Vanilla Howler is to put a Gravy-spin on a 90’s classic just in time to ‘Float Float Baby’ with the whole fam, all summer long.”

“Dis track got da whole pack barkin’. Big beats. Big sips. Float szn officially goin crazy,” said MUG mascot, Dog.

Fans can follow @MugRootBeer on TikTok and Instagram to keep up with the latest updates and antics from Dog.