Shock Top Enters High-ABV Territory with First-Ever ‘High Voltage’ Beer
Shock Top is taking its signature style to new heights with a release that is classic yet boldly refreshing. The new beer by the name ‘High Voltage’ travels farther on its wheat roots while adding a sunnier, more lively swagger. It presents a bolder interpretation that hints at the direction of larger flavors and a more exciting drinking experience.
According to a press release from Shock Top, High Voltage will debut with a major launch in Southern California before expanding nationwide to both large-format and convenience stores beginning in May.
High Voltage delivers a shockwave of juicy orange flavor amped by bright citrus zest and a bold wheat backbone. It promises an electrifying new take on wheat beer that cranks citrus to the max. This high-powered double wheat explodes with bright orange flavor, brewed with real orange peel and orange puree for a shockwave of amped up citrus. Bright notes of orange candy, zesty peel, and a citrus pop hit first, riding atop a smooth wheat body and finish that keeps the experience bold and unapologetically zesty.
At 9.6% ABV and offered in 19.2 oz cans, each sip is a flavor overload that amps up your taste buds and leaves a lingering buzz of citrus and warmth, rolling out in stores nationwide starting at $2.99.
“We didn’t set out to make just another beer – we set out to make a beer that feels as fun and full of energy as the people who drink it,” said Jacob Neilson, Senior Brand Manager at Shock Top. “High Voltage is our response to the fans – designed to show up wherever the energy is high and the night is just getting started, for a community that is spontaneous, social and always chasing what’s next.”
High-ABV singles continue to drive growth for the craft category, with 19.2 oz singles leading consumer spending and purchasing trends in 2025. High Voltage reflects Shock Top’s understanding of what fans want to drink, when and where – and consistently delivering exactly what they’re asking for.
About Shock Top
Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top (which is part of Tilray Brands) brews bold, delicious beer that is perfect for those who crave flavor and fun. With a flair for the unexpected, Shock Top creates exciting twists on classic styles. From the legendary Belgian White to the refreshing Lemonade Shandy, and the new fruit flavors of Mango Wheat and Blueberry Wheat, the Shock Top lineup is all about living life unfiltered and breaking out of the mundane.
Dive into the Shock Top experience on social @shocktop on Facebook, Instagram, and X.
Comments 0
No Readers' Pick yet.