Country Malt Group Unveils Improved Webstore for Breweries and Distilleries

Country Malt Group is easing how breweries and distilleries buy ingredients with the introduction of an enhanced webstore for U.S. customers. The platform features more transparent pricing, easier reordering, and more intelligent tools to manage freight and pallets. By harnessing technology with CMG’s personalized service, the webstore allows craft beverage producers to simplify their operations and concentrate on crafting incredible beers and spirits.

A press release from Country Malt Group revealed that the enhanced U.S. webstore is now live at countrymalt.com, and customers will receive instructions on how to get logged in.

The enhanced platform marks another milestone in CMG’s ongoing digital transformation. By leveraging modern technology and customer-centric tools, CMG continues to build a more connected, efficient, and transparent ordering experience for the craft beverage community.

With 12 distribution centers across North America, Country Malt Group supplies thousands of breweries and distilleries with premium ingredients from leading global brands. As part of Soufflet Malt—the world’s largest malting company —CMG combines local service with global expertise, providing an unparalleled connection to the global malt community and a robust regional sales team offering hands-on support to neighborhood taprooms, brewpubs, and beyond.

The enhanced platform introduces a more intuitive and transparent shopping experience, giving customers quicker paths to reorder essential ingredients, clearer visibility into pricing, and smarter tools to manage freight and pallet optimization. With improved navigation, expanded warehouse flexibility, and simplified checkout options—including ACH payments—the webstore helps brewers and distillers save time, streamline planning, and make more informed purchasing decisions.

“Our focus is on building digital solutions that modernize the way our industry operates,” said Dana Lukens, Vice President of Country Malt Group. “Brewers and distillers deserve tools that make sourcing ingredients simpler, faster, and more transparent. This enhanced webstore is another step toward transforming how our customers plan, purchase, and manage their supply needs in an increasingly digital world.”

Country Malt Group

Country Malt Group (CMG) is proud to be part of the Soufflet Malt family, the world’s largest malting company. Founded in 1995 as North Country Malt, CMG has grown from humble beginnings into one of North America’s leading suppliers of brewing and distilling ingredients. With 12 strategically located distribution centers, CMG provides customers with a comprehensive one-stop-shop experience backed by a robust supply chain. Combining global expertise and local roots, CMG’s mission is to inspire your best craft with exceptional ingredients, knowledge, and support. Learn more at Countrymalt.com.

Soufflet Malt

Soufflet Malt is the world’s leading maltster, with 40 malting plants across 20 countries in Europe, Asia, Africa, Australia and America. Employing more than 2,300 employees, Soufflet Malt has a production capacity of 3.7 million tonnes of malt annually to meet the demands of its customers—large, global breweries and artisan craft brewers, distillers and other industrial players—around the world. Building on its local farming roots and global reach, including distribution through Country Malt Group in North America and Cryer Malt in APAC, Soufflet Malt acts as a trusted supplier of quality malt, serving customers through brands such as Canada Malting Co., Great Western Malting, Durst Malt, Bairds Malt, Castle Malting, Tchecomalt, Barrett Burston. With a commitment to pioneer sustainable malt solutions, Soufflet Malt remains steadily focused on innovation across its entire value chain. Learn more at Souffletmalt.com.