Garage Beer Unleashes the ‘Terrors of the Tailgate’ for Football Season

Garage Beer and Kingsford are turning football season into a monster-filled celebration with their new Terrors of the Tailgate campaign. The Halloween-inspired collaboration transforms familiar game-day rituals into collectible trading-card characters – led by Jason Kelce as the King of the Tailgate. Blending ’90s nostalgia, football culture and tailgating chaos, the campaign invites fans to discover which legendary creature they become on game day.

According to a press release from Garage Beer, its fans can purchase the packs for just $5.99 at www.drinkgaragebeer.com.

All this is against a background where Garage Beer knows that every fall, football fans turn into something else. They wake up before sunrise. They grill meat in parking lots. They paint their faces. They scream at referees. They jump through folding tables.

They become Terrors of the Tailgate.

So that is why this football season, Garage Beer is teaming up with Kingsford to celebrate the wildest creatures in football culture with Terrors of the Tailgate, a Halloween-inspired campaign that transforms the fans, rituals and chaotic traditions of game day into collectible monsters via LTO trading cards. Inspired by the over-the-top sports marketing and monster collectibles of the ’90s, the campaign creates a world where tailgates are haunted, football fans become monsters and every game day introduces a new legend.

Leading the lineup is Jason Kelce, the King of the Tailgate, the undisputed ruler of game day chaos. He’s joined by five Terrors inspired by the characters found in parking lots across America.

• The Table Smasher
• The Face Paint Fanatic
• The Cooler Raider
• The Parking Lot Prophet
• Kingsford’s The Flamekeeper, who controls the meat, controls the fire and controls the vibe.

These are the packs that Garage Beer fans can purchase for just $5.99 at www.drinkgaragebeer.com.

“The ’90s had a grip on fall like no other era,” said Garage Beer Founder and CEO Andy Sauer. “Football season, trading cards, Halloween, there was just something about it. We wanted to bring all of that nostalgia together with Terrors of the Tailgate and have some fun with the characters and traditions that make football season what it is. And no matter what decade you’re in, a good tailgate still comes down to the basics: friends, Garage Beer in the cooler and Kingsford charcoal in the grill. If you’re not grilling or drinking, you’re probably not tailgating.”

The Terrors will also come to life in one hero spot showcasing the entire lineup, which will live across Garage Beer’s social channels with Garage Beer co-owner and creative mastermind Jason Kelce leading the search.

Whether you’re the one manning the grill, raiding the cooler or making predictions nobody asked for, there’s a Terror in every tailgate. Grab Garage Beer and Kingsford Charcoal to bring out the best, and the beast, in you and your friends this football season.

About Garage Beer

Don’t worry Garage Beer isn’t scary, it’s America’s fastest-growing light beer, now available in all 50 states. Crisp, crushable, and brewed for good times, Garage Beer is a no-nonsense 4% ABV lager with just 95 calories and 3g of carbs. It comes in two crowd-favorite varieties: Classic and Lime.

Beer finder locater here and follow the ride at www.drinkgaragebeer.com,  Instagram, and X.