The World’s Biggest Bar Tab: BrewDog Offers £1 Million in Free Pints if Eligible Team Reaches World Cup Final

BrewDog is raising the stakes for football fans this summer with a nationwide promotion that could see £1 million worth of free pints poured across its participating bars and brewpubs. If the offer is activated, supporters wearing qualifying team jerseys will be able to claim up to two free pints on a first-come, first-served basis while stocks last. The campaign is part of BrewDog’s push to make its bars the ultimate destination for fans to gather, watch the action and celebrate football together throughout the tournament.

According to a press release from Brewdog, the £1 Million in Free Pints offer will be activated if if England, Scotland or the United States reaches the final of the world’s biggest football tournament.

This promotion is not affiliated with, sponsored by, endorsed by, or in any way officially connected with any international football governing body, team, federation, league or tournament.

Irwin Simon, Chairman and Chief Executive Officer, Tilray Brands, said, “Sport has an extraordinary ability to unite people across communities, cultures and nations through moments of pride and shared celebration — and great bars have always been places where fans come together to enjoy the match, share great conversations and raise a beer or two. This promotion reflects the strength of Tilray Brands’ beverage platform and our commitment to creating meaningful experiences that positively impact the communities where we operate. If England, Scotland or the United States reaches the final on football’s biggest world stage, we are ready to help fans celebrate together across our participating pubs and brewpubs and continue building brands and occasions that bring people together over sport, great bars and great beer.”

Once activated, BrewDog will open a £1 million bar tab from 20 July, the day after the final match. Fans wearing an eligible team jersey can claim up to two free pints per person, on a first-come, first-served basis, while pints last at participating Tilray-owned BrewDog pubs, excluding franchised BrewDog bars, and at participating Tilray-owned brewpubs, including SweetWater Brewing, 10 Barrel Brewing, Blue Point Brewery, Breckenridge Brewery, Montauk Brewing, and Terrapin. Fans should get their jerseys ready now, rally their crew and be ready to move fast if one of the eligible teams reaches the final.

From BrewDog pubs to Tilray’s broader craft beverage venues, the bar tab is designed for the kind of celebration sports fans live for — packed pubs, team colours, cold pints and one massive reason to cheer — with BrewDog bars continuing to build their role as go-to destinations to watch sporting events all summer long.

Beyond football, participating BrewDog bars will be activating watch parties and big-screen moments around major sporting occasions throughout the summer, including auto-racing in July and August, major golf tournaments in July, the return of top flight football in August, and world-class tennis tournaments, with the biggest matches shown across participating venues.

Terms & Conditions

The promotion will be activated only if England, Scotland or the United States men’s national team reaches the final of the 2026 international men’s football tournament in North America. If activated, the £1 million bar tab will open from 20 July, the day after the final match. This promotion is not affiliated with, sponsored by, endorsed by, or in any way officially connected with FIFA or any other international football governing body, team, federation, league or tournament. The £1 million bar tab will be opened by BrewDog and redeemable at participating Tilray-owned BrewDog pubs only in Scotland, England, Ireland, and Las Vegas, excluding franchised BrewDog bars, and is redeemable at participating Tilray-owned brewpubs, including SweetWater Brewing, 10 Barrel Brewing, Blue Point Brewing, Breckenridge Brewery, Montauk Brewing, and Terrapin. Ohio BrewDog bars and Tilray-owned bars in Oregon are not included in participation due to local laws.

Fans must be wearing an England, Scotland or U.S. team jersey at the time of redemption. Redemption is limited to two free pints per person. Free pints are available on a first-come, first-served basis while funds and stocks last. Offer is subject to availability, applicable local laws and venue participation; no cash alternative; valid government-issued ID may be required; please drink responsibly. Participants must meet the legal drinking age requirements in the country or region where redemption takes place. Additional terms, timing, participating locations and redemption details may apply and will be announced if the promotion begins. Further details on the terms and conditions and participating locations can be found on the terms and conditions page on Tilray.com and on BrewDog.com.

About BrewDog

BrewDog, one of the Tilray Brands, is the #1 craft beer brand in the UK. It has always had one mission: making people as passionate about great beer as we are.

From iconic classics like Punk IPA, to crowd-pleasers like Lost Lager and Wingman, to boundary-pushing innovations like NanoDog, BrewDog has been brewing bold, distinctive beers since 2007. Born in Scotland and built by a passionate community of beer lovers, BrewDog has grown into one of the world’s most recognizable craft beer brands, with a global presence spanning breweries, bars and distribution across multiple international markets. BrewDog’s future will continue to be shaped by the three things that matter most: People, Planet and Beer.

For more information, visit www.brewdog.com or follow @BrewDog on social media.