Bulleit and Mike’s Hot Honey Team Up for a Nationwide Whiskey-and-Food Tour

Bulleit Frontier Whiskey and Mike’s Hot Honey are taking a sweet-and-spicy pairing on the road with a new national collaboration built around cocktails, food and live events. The partnership will feature Bulleit ’87, Bulleit Bourbon and Bulleit Rye alongside Mike’s Hot Honey at 22 events across 15 cities, bringing the two brands together at festivals, bars, restaurants and local food spots.

According to a press release from Bulleit, the campaign will continue into 2027, with additional restaurant partnerships and retail promotions planned across the U.S. Bulleit ’87 has a suggested retail price of $29.99 for a 750mL bottle, the same as Bulleit Bourbon and Bulleit 95 Rye, and is available at select retailers nationwide and online through ReserveBar.

“As a brand built on backing bold ideas and doing things differently, we’re thrilled to partner with Mike’s Hot Honey to create the ultimate flavor pairing,” said Frank Dudley, Brand Director of American Whiskey at Diageo. “We’re all about pushing the boundaries of flavor exploration, and Mike’s Hot Honey shares the same philosophy of quality and flavor, making for a pairing that tastes damn good.”

You can expect to see a lot more of this collab. The Bulleit x Mike’s Hot Honey partnership will pop up in bars, restaurants, and spirits retailers nationwide, bringing the ultimate swicy pairing to drink menus and store shelves.

Bulleit X Mike’s Hot Honey Cocktail Recipes

Hot Honey Old Fashioned:

• 1.5 oz Bulleit Bourbon
• 2 bar spoons (approx. 1/8 oz) of Mike’s Hot Honey
• 2 dashes Bitters
• Garnish: Expressed orange peel.

Swicy Gold Rush:

• 1.5 oz Bulleit Rye
• 0.75 oz Lemon Juice
• 0.5 oz Mike’s Hot Honey
• Garnish: Lemon peel or dehydrated lemon.

Bulleit ’87:

Neat or On The Rocks; pour with a drizzle of Mike’s Hot Honey on the rim

Bulleit X Mike’s Hot Honey at Events

Right around the corner, catch this collab outside at:

• Los Angeles: Bulleit and Mike’s Hot Honey are teaming up with Ggiata Delicatessen on The Kentucky Hotshot, a limited-time sandwich by LA’s coolest purveyors featuring chicken marinated in a special Bulleit ’87 BBQ sauce and finished with a Mike’s Hot Honey drizzle, available for $18 across all Ggiata Delicatessen locations this weekend only (October 16 – October 19).
• NYC: On October 17, the Bulleit Rider makes its way to NYC to take over Stone Street Oktoberfest, offering complimentary cocktails, serves of Bulleit ’87 and Mike’s Hot Honey, and giveaways at several bars on the block.

And down the line, we’ll be showing up in many more cities, including the ones below. The fun will continue into 2027, so keep an eye out!

• 10/23: Whiskey Washback Dallas
• 10/24: Detroit Bar Takeovers
• 10/30: Whiskey Washback NYC
• 11/20: WhiskyFest NY
• 2/25 – 2/28: Miami South Beach Food & Wine
• 4/9 – 4/11: Tampa Gasparilla Music Festival
• 4/28 – 4/30: Lousiville Derby Week

If you’d like to experiment with the ultimate pairing at home or at your local bar, try Mike’s Hot Honey x Bulleit in our simple but delicious signature pours. When used as a rim for a neat or on-the-rocks pour of Bulleit ’87, Mike’s Hot Honey draws out the whiskey’s brown sugar sweetness while amplifying its spiced rye, resulting in a swicy experience that lets both bottles shine in the glass. A Drizzle of Mike’s Hot Honey also gives a sweet heat element in the Hot Honey Old Fashioned and the Swicy Gold Rush, and upgrades food recipes that complement the whiskies however you drink ’em.

Beyond food and drink, the flavor journey is getting its own look. Illustrated by Diego Aguilar (@bird_milk_), the limited-edition Bulleit ’87 x Mike’s Hot Honey tee takes inspiration from the bold flavors and unexpected pairings found throughout the roadshow.