Justin Timberlake and Jessica Biel Join Protein Soda Brand PRODA as Co-Founders

Justin Timberlake and Jessica Biel have joined PRODA, a protein soda brand that made its nationwide debut earlier this year. The two are coming on board as co-founders and will be involved in everything from new products to the brand’s marketing and growth plans.

In a press release, PRODA announced that Timberlake and Biel will work alongside existing co-founders Matthew Postlethwaite and Jeff Church on flavor development, brand strategy, and national growth. The company is currently sold at Sprouts Farmers Market, through Amazon, and directly through its website.

PRODA was built on a simple premise: classic refreshment and real nutrition belong in the same can. Engineered with a proprietary, clear whey isolate matrix, every 12-ounce can delivers 10 grams of complete protein, zero sugar, and all-natural ingredients with the crisp, carbonated taste consumers love without the heavy, chalky texture of traditional protein drinks.

Timberlake and Biel will help to shape PRODA’s vision. Together, they want to take PRODA from a fast-growing functional soda brand into a mainstream household staple across grocery, club and direct-to-consumer channels nationwide.

“The opportunity to work with Matthew and Jeff in shaping the brand, its products and where it goes next is what made this an exciting opportunity for us,” said Biel and Timberlake. “PRODA’s nutritional benefits were equally as important. We believe you shouldn’t have to choose between what tastes good and what’s good for you.”

Also joining PRODA as Co-Founder is Joey Gonzalez, Executive Chairman of Barry’s, who brings extensive operational scale and fitness-culture expertise to the brand.

Following its breakout 2026 launch, PRODA established instant momentum through a national rollout at Sprouts Farmers Market alongside explosive growth across Amazon and online at drinkproda.com. Featuring seven nostalgic-meets-modern flavors (Shirley Temple, Strawberry Lemonade, Golden Apple, Cherry Lime, Lemon Lime, Classic Orange, and Root Beer), PRODA is proving that the future of soda is refreshing, functional, and built for every fridge.

About PRODA

PRODA is a protein soda built for real life. Founded by Matthew Postlethwaite, award-winning actor and wellness entrepreneur best known for his role in Peaky Blinders, alongside 9-time founder, CEO, and beverage industry veteran Jeff Church, co-founder of Suja Juice, PRODA was created for everyday life, not the supplement shelf. Each 12 oz. can delivers 10g of complete protein, zero sugar, and all-natural ingredients with a crisp, refreshing taste.

PRODA comes in seven nostalgic flavors: Lemon Lime, Classic Orange, Cherry Lime, Strawberry Lemonade, Golden Apple, Shirley Temple, and Root Beer. It is available nationwide at Sprouts Farmers Market, drinkproda.com, and Amazon. Follow @drinkproda on Instagram and TikTok.