GIRL BEER Expands to 15 New States, Drops to 95 Calories and Hires an 80-Year-Old Intern

GIRL BEER is widening its national footprint while giving its flavored light lager lineup a small makeover. The brand has expanded into 15 new states and added major retailers including Walmart, Whole Foods, Kroger, Albertsons, Hy-Vee and Cub Foods. At the same time, it has reduced the calorie count of its beers from 100 to 95 and launched a new mockumentary-style campaign starring an 80-year-old intern named Peggy.

According to a press release from GIRL BEER, Peggy’s internship is being introduced through a series of short social videos rolling out on the brand’s Instagram. The campaign also ties into the company’s recent Dallas Wings of the WNBA, who became an official partner this summer, a spot around the brand’s entrance into the Minnesota market, as well as a consumer call to action to create an official Girl Beer jingle.

Eli Walker shot the content, and Timothy Thatcher wrote and produced it. Shot single-camera in a mockumentary style, the series captures the absurdity of intern duties and the mundane realities of corporate office life, even at a place as cool and start-uppy as Hurray’s Girl Beer.

Here’s some more good news. And Girl Beer happens to love good news (no, Connor, no good news for you… you’re still dead to us).

Content isn’t the only thing evolving for the brand. Just this month, Girl Beer expanded its footprint into 15 new states, landing on shelves at major retailers like Walmart, Whole Foods, Kroger, Albertsons, Hy-Vee and Cub Foods.The brand has also made a slight adjustment to the beer itself, bringing calories down from 100 to 95 while keeping the same great, ideal flavored light lager profile.

About Hurray’s Girl Beer

Launched in Fall 2024 by Los Angeles-based consumer brand company Hurray, its Girl Beer is bringing a new generation of drinkers to the beer aisle. The brand pairs irreverent, narrative-driven marketing with flavored light beers made with real juice and organic flavors. Each 4.2% ABV beer contains 95 calories, zero added sugar, and comes in bright flavors like Pineapple Yuzu, Tangerine, Peach, and Strawberry Watermelon.

For more information, visit Girl Beer’s website or follow them on Instagram.