GIRL BEER Hires 80-Year-Old Intern for New Mockumentary Campaign

GIRL BEER has hired an 85-year-old intern named Peggy as the star of a new mockumentary-style social campaign. The unusual hire serves as the centerpiece of the brand’s latest marketing push, with Peggy appearing in a series of short videos across social media. The campaign arrives as GIRL BEER expands into new states and adds major retailers.

According to a press release from GIRL BEER, the campaign includes content highlighting the brand’s partnership with the WNBA’s Dallas Wings of the WNBA, who became an official partner this summer, a spot around the brand’s entrance into the Minnesota market, as well as a consumer call to action to create an official Girl Beer jingle.

Eli Walker shot the content, and Timothy Thatcher wrote and produced it. Shot single-camera in a mockumentary style, the series captures the absurdity of intern duties and the mundane realities of corporate office life, even at a place as cool and start-uppy as Hurray’s Girl Beer.

Here’s some more good news. And Girl Beer happens to love good news (no, Connor, no good news for you… you’re still dead to us).

Content isn’t the only thing evolving for the brand. Just this month, Girl Beer expanded its footprint into 15 new states, landing on shelves at major retailers like Walmart, Whole Foods, Kroger, Albertsons, Hy-Vee, and Cub Foods. The brand has also made a slight adjustment to the beer itself, bringing calories down from 100 to 95 while keeping the same great, ideal flavored light lager profile.

About Hurray’s Girl Beer

Launched in Fall 2024 by Los Angeles-based consumer brand company Hurray, its Girl Beer is bringing a new generation of drinkers to the beer aisle. The brand pairs irreverent, narrative-driven marketing with flavored light beers made with real juice and organic flavors. Each 4.2% ABV beer contains 95 calories, zero added sugar, and comes in bright flavors like Pineapple Yuzu, Tangerine, Peach, and Strawberry Watermelon.

For more information, visit Girl Beer’s website or follow them on Instagram.