Canada Joins the £1 Million ‘World’s Biggest Bar Tab’ Promotion From BrewDog

Canada has been added to BrewDog and Tilray’s global bar tab promotion as the country advances in the football tournament. If Canada, England, or the United States reaches the final, fans could share a £1 million bar tab across participating venues. The campaign is designed to celebrate the tournament and bring fans together over free pints and live matches.

In a press release, BrewDog announced that the £1 Million ‘World’s Biggest Bar Tab’ celebration will now kick in if Canada, England or the United States reaches the final of the world’s biggest football tournament.

Canada has been added to BrewDog and Tilray Beer’s world’s biggest bar tab promotion after Canada advanced to the next round in the world’s biggest football tournament. Tilray and BrewDog are proud to celebrate Canada’s historic run and are expanding the promotion so that, if Canada reaches the final — in addition to England or the United States — the companies will activate a £1 million bar tab for fans.

This promotion is not affiliated with, sponsored by, endorsed by, or in any way officially connected with any international football governing body, team, federation, league or tournament.

Irwin Simon, Chairman and Chief Executive Officer, Tilray Brands, said, “We are so proud to add Canada to the world’s biggest bar tab as the team advances to the next round and captures the energy and pride of fans across the country. By expanding this celebration to include Canada, we are giving even more fans the chance to come together, wear their jersey, raise a pint and be part of the excitement. If Canada, England or the United States reaches the final on football’s biggest world stage, we are ready to help fans celebrate together across participating BrewDog pubs and Tilray-owned brewpubs.”

The celebration will therefore now kick in if Canada, England or the United States reaches the final of the world’s biggest football tournament. Once activated, BrewDog will open a £1 million bar tab from 20 July, the day after the final match. If Canada advances to the final, fans just need to wear their Canada jersey to claim up to two free pints per person at one of our participating pubs, on a first-come, first-served basis, while pints last.

Fans wearing an eligible Canada, England or U.S. team jersey can claim up to two free pints per person, on a first-come, first-served basis, while pints last at participating Tilray-owned BrewDog pubs, excluding franchised BrewDog bars, and at participating Tilray-owned brewpubs, including SweetWater Brewing, 10 Barrel Brewing, Blue Point Brewery, Breckenridge Brewery, Montauk Brewing, and Terrapin. Fans should get their jerseys ready now, rally their crew and be ready to move fast if one of the eligible teams reaches the final.

From BrewDog pubs to Tilray’s broader craft beverage venues, the bar tab is designed for the kind of celebration sports fans live for — packed pubs, team colours, cold pints and one massive reason to cheer — with BrewDog bars continuing to build their role as go-to destinations to watch sporting events all summer long.

Beyond football, participating BrewDog bars will be activating watch parties and big-screen moments around major sporting occasions throughout the summer, including auto-racing in July and August, major golf tournaments in July, the return of top flight football in August, and world-class tennis tournaments, with the biggest matches shown across participating venues.

Terms & Conditions

The promotion will be activated only if Canada, England or the United States men’s national team reaches the final of the 2026 international men’s football tournament in North America. If activated, the £1 million bar tab will open from 20 July, the day after the final match. This promotion is not affiliated with, sponsored by, endorsed by, or in any way officially connected with FIFA or any other international football governing body, team, federation, league or tournament.

The £1 million bar tab will be opened by BrewDog and redeemable at participating Tilray-owned BrewDog pubs only in Scotland, England, Ireland, and Las Vegas, excluding franchised BrewDog bars, and is redeemable at participating Tilray-owned brewpubs, including SweetWater Brewing, 10 Barrel Brewing, Blue Point Brewing, Breckenridge Brewery, Montauk Brewing, and Terrapin. Ohio BrewDog bars and Tilray-owned bars in Oregon are not included in participation due to local laws.

Fans must be wearing a Canada, England or U.S. team jersey at the time of redemption. Redemption is limited to two free pints per person. Free pints are available on a first-come, first-served basis while funds and stocks last. Offer is subject to availability, applicable local laws and venue participation; no cash alternative; valid government-issued ID may be required; please drink responsibly.

Participants must meet the legal drinking age requirements in the country or region where redemption takes place. Additional terms, timing, participating locations and redemption details may apply and will be announced if the promotion begins.